Did you know that it’s pretty easy to describe exatly how to create huge sales growth for your business? In fact, the holy grail of ‘how to take your business to the next level’ can be completely summed up in one simple formula:

L x C x M x F = GP

Looks strangely simple for a process that seems so difficult in real life doesn’t it?

Here’s what it means:
L = leads

C = customers

M = gross margin

F = frequency

GP = Growth Potential

I won’t go into all of the details here, but the basic assumption is that small incremental bumps in any one of the first four factors will ultimately yield substantial net growth for your business.  The irony is that as simple as this formula might be to understand, actually implementing it and managing these different aspects of your business can be quite complex.

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