Mentoring Your Leadership Team

The Six Characteristics That Separate Real Leaders From Mediocre Bosses Not all bosses are seen as leaders. Bosses and leaders are similar in definition but their characteristics are very different. For example, here's a few circumstances where leaders separate themselves from mere bosses. 1. Build trust A leader builds trust by guiding, motivating, and inspiring their team. Once this foundation is formed, increased productivity and job satisfaction will follow organically. To achieve this, leaders share their vision and their expectations to their employees. They also keep the communication open throughout the process.   Micromanaging is a distinct trait of poor, ineffective bosses. Asking for project updates every 20 minutes. Shadowing an employee’s every move. Dictating how tasks should be completed. Controlling employees in [...]

By | June 12th, 2017|Categories: Blog|0 Comments

Why Donald Trump is President…

I woke up the day after the 2017 election compelled to share this article. We've all been taught many 'laws of success' over the years; reasons that explain why something or someone succeeds. We can't always take this on blind faith. If you're like most people, you want a healthy dose of proof. This is by no means a political stance or statement, but rather a poignant way of proving to you that success follows certain laws. Laws have no exceptions; rules do. The question raised by millions is "Why is Donald Trump President?" The answer may be summed up in one word. MARKETING! Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value [...]

By | June 9th, 2017|Categories: Blog|0 Comments

Marketing Lessons Learned From Psychopaths

In my never ending search for ways to better appeal to my audience, I sometimes venture into the dark recesses of the human psyche so that I might better understand my customers and even myself. I'm not picking on psychopaths here. Nor am I villainizing them. As I understand it, psychopaths are born the way they are - it's not a choice. A psychopath is generally someone who feels little or no real emotion, and instead has to fake it. They might lie a great deal. They have an inflated sense of self-worth. They use superficial charm and glibness to manipulate and con others. They lack remorse, guilt or empathy. And they constantly are in need of new stimulation. About 1 out of [...]

By | June 8th, 2017|Categories: Blog|0 Comments

West Michigan Marketing Bootcamp for SMB’s & Startups

Very few entrepreneurs and business people even know that there's a specific formula for increasing your sales revenue and profits. Yes, believe it or not, there actually is a formula, and it contains 4 key elements that you can directly control. Understanding specific tactics you can use to manage any of these 4 elements has a dramatic impact on your sales revenue and profitability. At this meeting we will explore the business ‘success formula’ in depth.  You will leave with at least one specific tactic to immediately use in your own business. The content for this meeting is ideally suited for established small and medium size businesses, as well as startups. There is no charge for attending this meeting, and you can keep all handouts and notes. [...]

By | June 8th, 2017|Categories: Blog|0 Comments

Starting a new business, or relocating an existing one?

Stop. Don't launch ANY promotional campaigns, until you verify your contact info in our list of 200 Internet sites .   You'd amazed at the projects I’ve started where basic contact information is obsolete.   I know Attorneys who've lost clients because they drove to an old office location. I get checks in the mail at my office each month for previous occupants. And I've been here over a year.   Take the time to populate the Internet with correct contact info. Do it BEFORE you begin any promotional campaigns, especially if you are a new business.     Do a google search if you are an existing business. See what faulty contact information comes back for your business.  Correct the errors as [...]

By | May 10th, 2017|Categories: Blog|0 Comments

TuBer Strategies LLC Becomes a Certified Partner for Digital Marketer

TuBer Strategies is proud to announce that we have joined forces with Austin, TX based company DigitalMarketer and have committed to doubling the size of 10,000 small businesses in the next 5 years as a  Certified Partner. That’s right, working with Digital Marketer, our mission is to DOUBLE the size of 10,000 businesses in the next 5 years… …and as a Certified Partner we’ve now adopted that mission as our own… and we’re committed to doing our part to achieving it (in less than 5 years!) BUT we can’t do it without you! As a Certified Partner we’re now trained, tested and certified on DigitalMarketer’s globally praised Customer Value Optimization process. I’ve seen first hand how the “Customer Value Optimization” process can double a business [...]

By | March 24th, 2017|Categories: Blog|0 Comments