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So far Talltom has created 15 blog entries.

Mentoring Your Leadership Team

The Six Characteristics That Separate Real Leaders From Mediocre Bosses Not all bosses are seen as leaders. Bosses and leaders are similar in definition but their characteristics are very different. For example, here's a few circumstances where leaders separate themselves from mere bosses. 1. Build trust A leader builds trust by guiding, motivating, and inspiring their team. Once this foundation is formed, increased productivity and job satisfaction will follow organically. To achieve this, leaders share their vision and their expectations to their employees. They also keep the communication open throughout the process.   Micromanaging is a distinct trait of poor, ineffective bosses. Asking for project updates every 20 minutes. Shadowing an employee’s every move. Dictating how tasks should be completed. Controlling employees in every way possible doesn’t show great leadership. As a result, the organization suffers through decreased productivity and mediocre output. 2. Motivate Work can be a roller-coaster ride of emotions. People have their ups and downs when doing a project and stress is constantly lurking. Motivation is important to keep emotional and mental health in [...]

By | June 12th, 2017|Blog|0 Comments

Why Donald Trump is President…

I woke up the day after the 2017 election compelled to share this article. We've all been taught many 'laws of success' over the years; reasons that explain why something or someone succeeds. We can't always take this on blind faith. If you're like most people, you want a healthy dose of proof. This is by no means a political stance or statement, but rather a poignant way of proving to you that success follows certain laws. Laws have no exceptions; rules do. The question raised by millions is "Why is Donald Trump President?" The answer may be summed up in one word. MARKETING! Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Obama Won For the Same Reasons It happens to be the same reason Obama won in 2008 and 2012. Marketing. You've probably heard a dozen times: "Victory Goes To The One With Superior Forces at the First Points of Contact." Barack Obama and Donald Trump both [...]

By | June 9th, 2017|Blog|0 Comments

Marketing Lessons Learned From Psychopaths

In my never ending search for ways to better appeal to my audience, I sometimes venture into the dark recesses of the human psyche so that I might better understand my customers and even myself. I'm not picking on psychopaths here. Nor am I villainizing them. As I understand it, psychopaths are born the way they are - it's not a choice. A psychopath is generally someone who feels little or no real emotion, and instead has to fake it. They might lie a great deal. They have an inflated sense of self-worth. They use superficial charm and glibness to manipulate and con others. They lack remorse, guilt or empathy. And they constantly are in need of new stimulation. About 1 out of 100 people are psychopaths. Odds are you know at least one, yet you might not realize it. Remember, most of them are not killers as the media might portray them. But they can be incredibly charming and persuasive. Some psychopaths can find a person's weak spot in minutes, manipulate that person using that knowledge, [...]

By | June 8th, 2017|Blog|0 Comments

West Michigan Marketing Bootcamp for SMB’s & Startups

Very few entrepreneurs and business people even know that there's a specific formula for increasing your sales revenue and profits. Yes, believe it or not, there actually is a formula, and it contains 4 key elements that you can directly control. Understanding specific tactics you can use to manage any of these 4 elements has a dramatic impact on your sales revenue and profitability. At this meeting we will explore the business ‘success formula’ in depth.  You will leave with at least one specific tactic to immediately use in your own business. The content for this meeting is ideally suited for established small and medium size businesses, as well as startups. There is no charge for attending this meeting, and you can keep all handouts and notes. Can’t wait to see the formula?  OK, here it is… l * C * M * f = SR Here's a link for all the details... https://www.meetup.com/Double-Your-Business-Revenue-in-3-Years-Meetup/events/240612277/

By | June 8th, 2017|Blog|0 Comments

Starting a new business, or relocating an existing one?

Stop. Don't launch ANY promotional campaigns, until you verify your contact info in our list of 200 Internet sites .   You'd amazed at the projects I’ve started where basic contact information is obsolete.   I know Attorneys who've lost clients because they drove to an old office location. I get checks in the mail at my office each month for previous occupants. And I've been here over a year.   Take the time to populate the Internet with correct contact info. Do it BEFORE you begin any promotional campaigns, especially if you are a new business.     Do a google search if you are an existing business. See what faulty contact information comes back for your business.  Correct the errors as soon as possible on these sites.   If you need a list of 200 websites to verify your contact info, click here for the free list.  If you need any help or ideas to effectively promote your business, don’t hesitate to reach out to us.

By | May 10th, 2017|Blog|0 Comments

TuBer Strategies LLC Becomes a Certified Partner for Digital Marketer

TuBer Strategies is proud to announce that we have joined forces with Austin, TX based company DigitalMarketer and have committed to doubling the size of 10,000 small businesses in the next 5 years as a  Certified Partner. That’s right, working with Digital Marketer, our mission is to DOUBLE the size of 10,000 businesses in the next 5 years… …and as a Certified Partner we’ve now adopted that mission as our own… and we’re committed to doing our part to achieving it (in less than 5 years!) BUT we can’t do it without you! As a Certified Partner we’re now trained, tested and certified on DigitalMarketer’s globally praised Customer Value Optimization process. I’ve seen first hand how the “Customer Value Optimization” process can double a business nearly overnight and we’re excited have members of the TuBer Strategies team trained and certified to deliver this amazing process to our clients!

By | March 24th, 2017|Blog|0 Comments

Taking Your Business to the Next Level

Did you know that it's pretty easy to describe exatly how to create huge sales growth for your business? In fact, the holy grail of 'how to take your business to the next level' can be completely summed up in one simple formula: L x C x M x F = GP Looks strangely simple for a process that seems so difficult in real life doesn't it? Here's what it means: L = leads C = customers M = gross margin F = frequency GP = Growth Potential I won't go into all of the details here, but the basic assumption is that small incremental bumps in any one of the first four factors will ultimately yield substantial net growth for your business.  The irony is that as simple as this formula might be to understand, actually implementing it and managing these different aspects of your business can be quite complex. Need some ideas? We're here to help as much or as little as you want. Call us.

By | March 20th, 2017|Blog|0 Comments

When to Hire a Business Consultant

When is the right time to look for business advice and support? Whether you are contemplating starting a new business, are in the middle of a start-up, are considering a new product launch, or simply want some assistance on discovering new ways to improve efficiency and effectiveness, the correct time may be RIGHT NOW. Here are 5 of the most common questions you may be asking yourself that warrant involvement from a business consultant. 1. Is now the correct time to be starting a new business? What is the best way to set-up my business to ensure future success? What can I do to minimize risk and maximize my chances for success? The start-up phase of any business is exciting and downright frightening all at the same time. There is no better time to enlist the help of experienced professionals than during the early stages of your business development. The right consultant has often been through numerous start-ups, has extensive experience in working with a business plan, knows what resources to enlist in gaining early momentum, and most [...]

By | February 11th, 2017|Blog|0 Comments